Sober World
Marketing That Helps People
Sober World
Marketing That Helps People
Marketing That Helps People
Marketing That Helps People
DIFFERENT: We use marketing to help individuals change their thinking and enhance their lives.
INCLUSIVE - Our diverse messaging indirectly reduces financial, physical and emotional self-medicating harms for everyone.
EFFECTIVE - Our concept is lower cost than laws and potential savings for people and businesses, a better solution.
Mission: Sober World is dedicated to helping empower individuals away from needless and excessive self-medicating. We use marketing counter-narratives to promote healthier thinking and balanced living. Changing thinking can indirectly reduce the emotional, physical, and financial harms associated with substance use. We are focused on empowering people to live healthier, happier lives.
Alcohol, vaping, cigarettes, opioids, sugary drinks and foods, screen time addictions, most all start as a choice, a bad one.
We seek to empower people with better thinking skills, self-esteem and self-help better intrinsic choices.
It's a one-sided message right now, we need more balance.
Our marketing messaging counter-narrative can be applied to specific demographics that are known to be harmed the most from excessive stress and related self-medicating.
Young adult brains are still developing until later in their 20's, and they are more susceptible to the damaging effects of alcohol on cognitive function and decision making.
Women have bodies that metabolize alcohol differently than men's, which means they reach higher blood alcohol concentrations (BACs) after consuming the same amount of alcohol.
People of color are more likely to experience social and economic disadvantages, which can increase their risk of alcohol abuse.
Veterans are at higher risk of alcohol abuse due to the trauma they may have experienced during their service. They may also have difficulty re-adjusting to civilian life after deployment.
People with mental health disorders, such as anxiety or depression, are more likely to self-medicate with alcohol to cope with their symptoms.
Older adults may be more susceptible to the negative effects of alcohol due to changes in their metabolism and health.
People with low incomes are more likely to experience stress and hardship, which can increase their risk of alcohol abuse. They may also have difficulty affording treatment.
Rural residents may have limited access to healthcare and addiction treatment services. They may also feel isolated and alone, which can increase their risk of alcohol abuse.
Alcohol excess causes massive financial, emotional and physical harms.
Globally Annually
USA Annually
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Sober World is a campaign of Thought Shift - a registered 501c3 Non-Profit
See more at www.thoughtShift.org
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