We use product free, non-profit marketing messages to disrupt harmful habit patterns and encourage better thinking. Once thinking is solid, the other physical, emotional and financial benefits just start to happen. 

Changing Thinking Changes Everything. 

Our goal is simple, to help people be their best. There is a lot of excess, stress, anxieties, fears, polarization and wasteful screen time escaping and too much harmful self-medicating. It costs many emotionally and physically. It costs all of us financially. It's time to change. 

• We turn donations into positive motivations
• We have nothing to sell other than our passion to help 
• Simple repeat messaging encourages healthier thinking
• Better thinking = better bodies and better lives
• "Sober" is simply really good calm coherent thinking