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Changing Thinking Changes Everything.

We need a marketing counter narrative to help.

Alcohol, vaping, cigarettes, opioids, sugary drinks and foods, screen time addictions, most all start as a choice, a bad one. 


We seek to empower people with better thinking skills, self-esteem and self-help better intrinsic choices. 


It's a one-sided message right now, we need more balance. 

Addictive Self-Harms Can Impact Anyone

Our marketing messaging counter-narrative can be applied to specific demographics that are known to be harmed the most from excessive stress and related self-medicating. 


Young adult brains are still developing until later in their 20's, and they are more susceptible to the damaging effects of alcohol on cognitive function and decision making. 


Women have bodies that metabolize alcohol differently than men's, which means they reach higher blood alcohol concentrations (BACs) after consuming the same amount of alcohol. 


People of color are more likely to experience social and economic disadvantages, which can increase their risk of alcohol abuse. 


Veterans are at higher risk of alcohol abuse due to the trauma they may have experienced during their service. They may also have difficulty re-adjusting to civilian life after deployment.


People with mental health disorders, such as anxiety or depression, are more likely to self-medicate with alcohol to cope with their symptoms. 


Older adults may be more susceptible to the negative effects of alcohol due to changes in their metabolism and health. 


People with low incomes are more likely to experience stress and hardship, which can increase their risk of alcohol abuse. They may also have difficulty affording treatment.


Rural residents may have limited access to healthcare and addiction treatment services. They may also feel isolated and alone, which can increase their risk of alcohol abuse. 

Legal is not Smart

Alcohol excess causes massive financial, emotional and physical harms.

       

Globally  Annually

  • 3+ Million Die Annually
  • 100,000 FASD Babies
  • Trillions in financial costs 
  • 13% of all deaths age 20-39 
  • 5% global burden of disease
  • More: World Health Organization


USA  Annually

  • $250 Billion in Costs 
  • 178,000 People Die
  • Hundreds of thousands of abuses  
  • Local police/fire/courts stressed
  • 1,000+ College Deaths
  • 1 in 6 Adults Binge Drinks
  • Countless preventable cancers
  • More from the USA, CDC

Help Fund Change

To keep the body in good health is a duty, otherwise we shall not be able to keep our mind strong and clear.


Buddha

Hidden harms. Alcohol is more lethal than Opioids overall.

Overall Alcohol trend keeps getting worse.

New reporting from the CDC shows the numbers of overall annual mortality are getting worse. A decade ago, it was about 80,000, now it's more than doubled to 178,000.  "Average annual number of deaths from excessive alcohol use, including partially and fully alcohol-attributable conditions, increased approximately 29%."

Women, dying 30% more than men.

New reporting from the CDC shows that overall, women are 30% more likely to die from alcohol than men. It would be easy to correlate the targeted marketing focusing on women drinking more alcohol is working. It's simple math, the more cancerous neurotoxins ingested, the more sickness, cancers and death to be expected.  

The only person you are destined to become is the person you decide to be.


Ralph Waldo Emerson

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Sober World is a campaign of Thought Shift - a registered 501c3 Non-Profit

See more at www.thoughtShift.org

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