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It's like a daily life coach

For the Schools, it's training and daily reminders in those controlled environments.

We will all see daily gentle reminders in media and marketing to simply be the best you.

A critical and effective counter narrative, helping people manage life better.

Simple changes in thinking yield positive impacts.

FOCUS on Thinking, FREQUENCY is Critical


Our solution: Promoting more personal mindfulness, more often. 


  • More early-life training in good thinking, how to be happy.
  • More adult-life reminders to focus on self-health, all the time.


Our goal is to empower people to optimize their own lives through persistent positive messaging via marketing programs and school curriculum. “Changing Thinking" can help prevent, and eventually reduce, millions of addiction deaths. 


With enough messaging, it is feasible to anticipate saving a million alcohol-related deaths globally each year by the year 2030. This goal is in alignment with the World Health Organization's Long Term “NCD global action plan.” Currently, over 3 million people a year die from alcohol globally. (WHO 2016)    


How does this benefit us all, in any situation?  

  • Increase business productivity— currently losing trillions globally.  
  • Increase happiness— millions live with depression.  
  • Reduce cancers— alcohol is causal in breast, colon and more.  
  • Reduce personal costs, over $1,000 per person a year in the USA alone.  
  • Reduce harm— millions of rapes, abuses, divorces.  
  • Reduce the more than 100,000 babies a year born with FASD. 

1/10

Who better to learn from... a 13 year old kid.

"When 13 year-old Logan LaPlante grows up, he wants to be happy and healthy. He discusses how hacking his education is helping him achieve this goal." 


Logan is an inspiration for some of our solutions. His video watched 10,000,000+ times.  Clearly this message resonates with us. We want to bring his passion to reality. Helping people be fundamentally happier with the right Focus and Frequency.

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